Email IP Warm-up Guide

Modified on Mon, 19 Aug at 10:04 AM

An email IP warm-up is a process of gradually increasing the sending volume from a new or underutilized IP address to establish a positive sender reputation with mailbox providers. This is especially important for businesses that are experiencing significant growth or have recently switched to a new IP address.

However, the IP warm-up process can be intimidating, even for experienced marketers. In this article, we will provide you with some tips to help you successfully warm up your IP address and achieve full sending volume.

Tip #1: Start Small

It's important to start your IP warm-up process slowly and gradually increase your sending volume over time. This will help to prevent overwhelming mailbox providers and give them time to get used to your IP address.

On the first day, you should send no more than 200 emails to your most engaged subscribers. These are the subscribers who have opened and clicked on your emails in the past 30 days.

Tip #2: Be Patient

Mailbox providers may take some time to get used to your IP address. During this time, you may experience delays or deferrals in your email delivery. This is normal and should not be cause for concern.

Just keep sending emails and eventually, mailbox providers will start to trust your IP address.

Tip #3: Avoid Sending at Peak Times

It's best to avoid sending your emails at peak times, such as 12 noon. This is when mailbox providers are most busy and your emails may be more likely to be delayed or rejected. Instead, try sending your emails at off-peak times, such as 12:07 PM.

Tip #4: Keep Sending

The most important thing to remember about IP warm-up is to keep sending emails. Even if you experience some setbacks, don't give up. Just keep sending emails and eventually, you will establish a positive sender reputation.

Conclusion

The IP warm-up process can be challenging, but it is essential for achieving good email deliverability. By following these tips, you can successfully warm up your IP address and avoid an email IP warm-up disaster.